行行珂 HUNKXING's profile大庆 Daqing's profile

YOUNG for Adidas NEO

Branding

(Fourteen single shapes can be combined into an infinite number of shapes)








( My conquest is the sea of stars )







( Fly to the universe, embrace the earth )









( The blink of an eye, the world is spinning )








(​​​​​​​In me the tiger sniffs the rose)











What is YOUNG? It is publicity, courage, strength, and fearlessness ...
We have integrated these young characteristics into the vision of "NEO",
It can be figurative or abstract: the eyes that represent the world, the direction of the future, the sharpness of rebellion ...
It belongs to the world of young people.

Client: Adidas NEO 
Project Manager: Alice 
Art Director: 行行珂 ​​​​​​​
Designer: 行行珂、大庆
Motion Graphic: 行行珂
Studio: 铜雀东南CopperBird STUDIO
Year: 2020

Copyright © Adidas NEO.
YOUNG for Adidas NEO
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YOUNG for Adidas NEO

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Creative Fields